Free Comic Book Day is a single day when participating comic book shops across America and around the world give away comic books absolutely free to anyone who comes into their stores. Most major comics publishers, including DC, Marvel, Dark Horse, Image, Archie, Bongo, etc. provide special comics collecting past favorites or all-new material for these freebies.
Free Comic Book Day has three main purposes: 1) To introduce everyone to the joys of reading comics. 2) To call back former comic book readers. 3) To thank current comic book buyers for their continued support.
The next event will be on May 3, 2008. That's SEVEN days from today, folks! Please support your local comics retailer, many of whom host special "Free Comic Book Day" programming in connection with this annual event (which also, usually coincides with a major motion picture release connected to the comics industry; this year it's the May 2ND debut of IRON MAN). And those free comics still cost the retailers anywhere from 12-50 cents per copy, so take advantage of the sales and other neat items that these people have on hand next Saturday.
It's a nice way to say thank you for some cool swag.