January 2010 wasn't really all that long ago, but that was when Marvel Comics first announced that with their "Dark Reign" macro-storyline winding down, all of the company's Avengers titles would fall victim to the editorial ax this April.
Set to receive the boot come April were Avengers: The Initiative #35, Dark Avengers #16, Mighty Avengers #36, and New Avengers #64.
It made a cockeyed kind of sense, given that the initiative (pun intended) called "Heroic Age" was being heralded as a return to true heroics within Marvels fictional universe, to cancel these darker series.
But, then it began!
The roll out announcements of the new, ongoing Avengers title, or rather titles: Avengers #1 starring Captain America (New Cap, apparently), Thor, Iron Man,Spider-Woman, Hawkeye. Wolverine and Spider-Man. New Avengers #1 starring Spider-Man, Wolverine, Luke Cage, Jewel and the Thing. Secret Avengers #1 starring a bunch of blacked-out silhouettes, since it's still a "secret", and finally, Avengers Academy #1 the lineup for which is still being trotted out daily over at Newsarama (yay, for them), but which includes new characters called Veil & Striker.
I'm not going to call Joe Quesada or Brian Michael Bendis or Ed Brubaker or Christos Gage or Tom Brevoort or Mike McKone or John Romita Jr. or Mike Deodato or Stuart Immonen foul names. That would be tantamount to treating the intended creators of these books with the same level of hypocrisy that was shown to me as a fan, by Marvels bullshit announcement back in January. Instead, I will speak with my wallet, by not buying any of these books and encourage others to do the same.
I must admit that I was very skeptical that Marvels "heroic age" would be a return of the "real" Avengers, but still, marketing tactics like this can't be allowed to work or we'll just keep getting more of the same AND deserving it.
If you're curious, I've included a nice example of what a better group of Avengers would look like up top. This is a wonderful set of commissions done recently by former Marvel great John Byrne of a classic team lineup. Some of the characters are deceased in current continuity, but hey, they've finally revived Bucky Barnes. In fact, he's an Avenger now, too.
So stranger things can happen! They just won't while the clowns who are in charge at Marvel continue to have their way with us.