Monday, August 31, 2009

Disney buys Marvel!

The House of Ideas will now become another annex to The House of Mouse.

Damn, I really have no idea what to make out of this major breaking comic book industry news. Joe Quesada and company are already trying to ease stockholder concerns, not to mention muting any outcry from the fan base. For me, this is just the latest chapter in a stream of bullshit that started back in the late 1990's when Carl Icahn and Ron Perelman contentiously battled it out for the famed comic publisher. Icahn ultimately left Marvel in near collapse, in his bid for their massive stock portfolio, which had become highly inflated at the time.

The wake of their infamous struggle left Isaac Perlmutter and Avi Arad (from Toybiz of all places) in charge of the Marvel Universe. And then along came Joe Quesada. Now credited with saving the company's creative hash, Quesada - in my opinion - accomplished this by downplaying the very elements that had made Marvel #1 in the first place, and after endless multi-part, mega-events have successfully usurped ongoing monthly characterization, we've all arrived at this startling and surreal announcement.

Disney. Marvel. $4 BILLION DOLLARS!

I can't think about this right now. The only thing that would make me happy about this move, would be to see Joey Q receive a nice severance package. Then he could go party time Italian-style with his Hollywood pals and leave us all hoping for a return to the "real" Marvel Universe, but who knows what this will actually mean for the future.

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